•   Prevention: Preventing tobacco use primarily among young people.
  •   Cessation: Persuading and helping smokers to stop using tobacco products.
  •   Protection: Protecting the community by reducing exposure to second hand smoke.
  •   Demoralization: Community education about the marketing strategies and tactics of the tobacco industry and the effects the industry's products have on the health on community in order that social attitudes are consistent with the hazardous, addictive nature of tobacco and industry products.